Monday, November 25, 2019


SUMMERY Example SUMMERY – Term Paper Example Persuasive messages, popularity cohesion and message diffusion social marketing al affiliation SUMMARY A research was carried out to investigate how persuasive messages can make social media internet users to like or share messages in social media marketing activities. The research population used was 392 fans from a Facebook page in Taiwan who provided information by answering the questionnaire1.As people become more conversant with the internet, network becomes more powerful marketing channels. The research therefore evaluated how social media marketing influences internet users to share internet messages so as to reach social cohesion and message diffusion. This research was based on the elaboration likelihood model (ELM).In the literature review, the researcher found out that persuasive messages in the social media can be very important strategy as it can influence the liking and sharing behaviors of messages among the internet users. The researcher also appreciated that communic ation technology such as social media can promote message diffusion and popular cohesion.A number of research hypotheses were made by the researcher to analyse the relationship between fan page post, recipients cohesion and diffusion behavior of the messages. These hypotheses were drawn from nature of message persuasiveness, behavioral intention, beliefs and attitude and relative significance and user expertise.The Taiwan icook fan page was used in collecting the data for the study. The data was analysed to see how article persuasiveness affected like and share intention. The study came up with various results which showed that persuasive messages have higher level of post popularity. It also deduced that argument quality and post popularity affects usefulness while post popularity and post attractiveness affected preference. The study also concluded that message usefulness greatly affected like intention, which positively or indirectly affected the share intention. The like intenti on was concluded as positively affecting the share intention2.To conclude, the findings from the research indicated that social network sites, argument quality, post popularity and attractiveness affect usefulness and preference. Therefore, marketing managers can promote marketing by using famous individuals who can improve the argument quality. The research also found out that the usefulness of a post affects fan behavior while like intention affects sharing intention. The marketing managers should, therefore, promote marketing by ensuring that post are useful which can positively influence the like and sharing attitude of social media users.ReferenceChang Yu-Ting, Yu Hueiju and Lu His-Peng. â€Å"Persuasive messages, popularity cohesion, and message diffusion in social media marketing. 68 (2015) 777–782. Summery Example Summery – Article Example Summary of Requirement Management: The Search for Nirvana Management of requirements in software development is essential because a change in requirements intensely affects the cost and schedule. Reifer points out that software engineers are taught to spell out the requirements at the start of the project and not to change. Reifer asserts that software engineers create requirements specifications because specifications form the foundation of a software engineers’ design and coding activities. The involvement of the user or customer in the development of requirement specification is because of cost and schedule impacts. Reifer explains in the current software development environment the waterfall lifecycle has been replaced by rapid prototyping and application methods. Reifer points out that requirements development is a learning process and not a gathering process ( Reifer 45). Reifer observes that working with the user or customers’ guarantees success in the developmen t of requirements specification. It is evident that the development of requirements specifications can take longer than software development. It is true that teams that develop requirements specifications spend hours checking each version of the requirements specification are complete, consistent and traceable. Reifer describes the quick to market commercial environment where software engineers interactively create requirements using a spiral model. The phases of the cycle provide software engineers with details regarding the products design and basic functions. Reifer looks at the rapid development paradigm the software development where the team comprises of marketing and system engineering people, user, customer and the software engineer. These team works together to formulate the expectations, which are then communicated to the software engineer (Reifer 46).The continuous exploration and refinement observed in the spiral model allows the customers and requirements definition tea m to understand the purpose of the product. Reifer observes that achieving success in software development is possible if software engineers maintain and allocate budget and schedule reserves aimed at addressing changes. Successful management of requirements requires clear objectives, teamwork, discipline and knowledge. Clear objectives identify the purpose of the requirement and the probable user of the requirement. Teamwork requires that software engineers take up the identity of generalist to enable their ideas to complement with those of the user and requirement specification team. Discipline allows the requirement development team to use a process method and tools appropriate in defining requirements and tracking the changes. Finally, knowledge of the application and environment the requirement will operate in is crucial. Software engineers are beneficial because they can help non-software people in explaining the consequences of their specification requirements (47). Work Cite dReifer, Donald J. â€Å"Requirements Management: The Search for Nirvana.† Manager (June 2000):45-47. Print. Summery Example Summery – Article Example What is requirements-based testing? Requirements-based testing is a methodology of testing tailored to the objective and condition that it intends to delivered. It involves making sure that; specific client requirements on software’s are met with accuracy. There are various modes of showing how successive implementation of the requirement by a client can be met. The test needs to be accurate and time based because; if the test is not accurately met then, the software will not work properly; accuracy and clarity are essential elements in developing software. According to Gary (2007), inappropriate software’s that are developed without testing are likely not to perform well as intended. They are various steps that need to be taken account to before implementing or conducting a requirement based test this include; performance, coverage testing and failure load. Performances include, the way the software gives it final outcome, while coverage includes, the targeted userâ₠¬â„¢s cover-up. They are also additional steps that can be undertaken in order to determine the accuracy of the software this are; cutting the test, data, inputs, and expected results.When building a test case, one needs to formulate the necessary data and components that will support test. Data is necessary in carrying out the test because, it determines the kind of the outcome a person can get, and is likely to be facilitated by the components that support the test. Components facilitate/enable the testing to come up with accurate and clear conclusion regarding the test ensures that, the final product meets the targeted standards (Gary 2007).Gary, Mogyorodi. Requirements Based Test. New York: Penguin, 2007. Print

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